When we were developing this series of product videos for YETI Coolers, we were tasked to take a dry instructional video, keep it interesting, stay true to their brand, and make sure that new users understood all of the functions of the product. Since YETI is all about authenticity, it was important that we use actual engineers that worked on the product to give the instruction.
I was able to direct these amateur actors, a team of stylists, crew, the creative team, and client while staying in budget and managing the process to create all of these videos in a day.
Agency: McGarrah Jessee
Creative Director: Trish Olives
Script: Caitlin Greenwood
Talent: Andrew Bosway
Creative Director: Trish Olives
Script: Caitlin Greenwood
Talent: Andrew Bosway