Being in touch with the audience led me to really beautiful decisions for the logo symbolism, imagery, and art direction.
Branding
Tree of Life Grant requested very specific color and logo directions, so this project was more about developing art and typefaces that would work well across varying sizes and mediums while still capturing the imagery of their original concept.
Web Design & Squarespace
Given the subject matter, I wanted to create a space online for Tree of Life Grant that was clean but comforting. Since budget was a concern, I developed a custom Squarespace template with carefully curate stock photography for a warm and trustworthy experience.
Intern: Madison Grube