A world of color and texture was lost in the previous art direction. I wanted to celebrate it.
Photography, Art Direction, Poster, Linesheet, & Web Design
Leaders in Leather came to me for a new direction for their site, lifestyle photography, and product photography. I put together a style and workflow that allowed them to work with a wide range of photographers and developed a BigCommerce site that provided different logic for wholesale and retail clients while avoiding the cost of a custom coded site.
Photographer: Tyler Goldfarb
Interns: Kris Sanchez, Alaiya Burks