I cultivated a brand refresh for a small nonprofit into a social site for finding your cause and a six million dollar giving day.
Branding & Logos
When I Live Here, I Give Here came to me to develop their new brand, I was the new Creative Director at Invenio, and I knew that this new little nonprofit was going places and it needed a brand to match. It was important to them to the retain the colors and fonts of the original logo, but I really wanted to connect the personal statement of giving with the impact of a community of giving throughout their multiple logos.
Motion Graphics
As I was creating the new motion graphics, I wanted a bold animated style that had a nice flow that told a story. I leaned into the bold colors and font to create exciting title screens and lower thirds to match the style of videos we were planning for I Live Here, I Give Here.
Video Production & Editing
In a feat that's still shocking to me, I produced, shot, and edited over 250 nonprofit videos with interviews and on-location b-roll with over 12 hours of final footage. I'm proud of the beautiful content we shot and the impact it had for the nonprofits we featured.
Focus Groups & User Testing
When I first signed I Live Here, I Give Here, we were both small, new companies excited to make a mark on Austin. But by the second iteration of the site, there was on-site giving, flexible nonprofit pages, and a giving day to focus on, so we started on focus and user testing for the site.
There were three different user groups, and we needed to streamline the site to promote learning, volunteering, and most importantly giving. Eye and mouse tracking helped me improved movement and layout across the pages, user interviews resolved confusing or misleading parts of the site, and A/B testing improved our conversions by several percentage points just in time for raising millions of dollars during Amplify Austin.
Web Design & Coding
I developed an extensive site that had a completely unique PHP admin, custom pages for hundreds of nonprofits that featured their videos and social media, and processed donation payments on the page. The content management system was flexible, dynamic, and allowed for a variety of different pages and styles.
Crew, Assistant Designer & Animator: Jason Robb
Producers: Karen Frost, Blaire Kniffin
Producers: Karen Frost, Blaire Kniffin